Established: 1995
MBV represents Mercedes-Benz AG in Vietnam, and has ben tasked with the assembly, manufacturing, and trading of passenger cars and commercial vehicles.
Since our foundation in 1995, we have been a key player in the local automotive industry, especially in the luxury segment. To date, we are still the only European luxury car brand to have local productions.
Our purpose
The automotive industry is on the verge of a fundamental change. Electric mobility, digitisation, automated driving and sharing are completely changing the mobility of the future. In this dynamic and unpredictable environment, it is more important than ever to be aware of our strengths and our role in the world. This is why Mercedes-Benz Cars has defined an all-encompassing Purpose.
We define “Purpose” as the reason or inner meaning behind what we do. Organisational scientists take it to mean the reason why a company or an organisation exists – an all-embracing statement that gives employees, customers and stockholders orientation in equal measure. While Purpose is about commercial success, it is also about added value for society as a whole
The foundations of “First Move the World” consist of four Purpose Principles. Taken together they are our authentic and unmistakable strengths, and they express what we stand for and what makes Mercedes-Benz Cars so unique.
An Inner Unrest for What’s Next means that we are never satisfied with what has already been achieved. However much this might be, the Mercedes-Benz brand will always motivate us to achieve even more, continue to be innovative and shape the future. For our customers, our employees, our partners, shareholders and society.
Alongside our tireless, future-oriented energy, we are also unshakably committed to integrity. A Star Built on Trust. In every aspect of our actions and how we approach them, the essence of the Mercedes star shines through: quality, dependability and trust.
Our plant inherits top-notch technology from our German headquarters, and imports parts and CKD kits from global subsidiaries for local assembly. Production is carried out under the highest quality standard of Mercedes-Benz Group AG.
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