Under the theme “Drive the Life”, the event will portray important stages of life with the Mercedes-Benz “companion”. Key product pillars including Compacts, SUV, Luxury and Ultra-Luxury are designed to reach their target customers and support them in achieving their life vision and targets. With this concept, the center stage is divided to multi levels with different areas changing background with each performance. A large-sized catwalk stage will be designed for a lively setting of the story. Each variant will be introduced with a fashion collection from designer Adrian Anh Tuan.
There are 36 vehicles at the event including 21 displayed inside and 15 for test-drive outside. Besides the areas of Sedans, SUVs, Compact cars and Ultra Luxury Vehicles, “She’s Mercedes” area, VIP lounge, Corporate Solutions area, Kids’ corner and Interactive digital area are also available. The wide-view capture camera helps visitor to save the moment with all motion. Visitors can also create their own picture at the Graffity wall with available drawing setup.
The event will be open for public from 9:00 to 20:00 every day.