Exactly 19 years ago on 12th August 1996, the first car ever in the history of Mercedes-Benz Vietnam (MBV) rolled out of the assembly line in Go Vap, HCMC. The E 230 (W210) in Everest Green Metallic officially marked the first presence of the “three pointed Star” emblem in Vietnam. Through 19 years with more than 6,000 cars sold, the E-Class has become the most successful mid-size luxury sedan in Vietnam. In 2014, the E-Class was the best-selling model of MBV with 635 cars delivered to customers, which was 2.5 times higher than the nearest competitor. The E-class continues to be the segment leader with 259 vehicles delivered at 64% share in the first half of 2015. Besides the success in sales, the E-Class also has achieved high credibility of Vietnamese customers, especially business people and celebrities. Additionally, more than 70% 5-Star hotels and resorts nationwide have selected the E-Class as their premium chauffeured vehicle.
This success came from the completion of the E-Class: highly efficient consuming just 5.8 liters/100km (E 200), powerful accelerating 0 - 100 km/h within 5.3 seconds (E 400), at the same time delivering its core value of reliability, safety and absolute comfort. With pioneer technologies & features like 3-colors AMBIENT LIGHTING, Full LED ILS, Active Parking Assist, PRE-SAFE®, the E-Class continues to affirm the “at its best” position in the mid-size luxury segment.