"We are delighted to have secured this exclusive platform for Mercedes-Benz," commented Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Passenger Cars. "We have always emphasised that our brand values harmonise outstandingly well with the lifestyle image associated with golf. Bernhard Langer made sporting history as the captain of the successful 2004 Ryder Cup team and the continuation of our long-standing cooperation with him and his brother Erwin will now give the connection between Mercedes-Benz and golf a higher public profile." It was between 1987 and 1995 that the Langer brothers and Mercedes-Benz originally established the forerunner of the Mercedes-Benz Championship in Germany – motivated, as ever, by their shared passion for a compelling sport.
Bernhard Langer is also confident about the new partnership: "We feel that we are very much part of the Mercedes-Benz global network and greatly value the brand's involvement. The new format will provide a select field of competitors drawn from the top echelons of the sport and will allow us to present golf of the very highest standard in Germany and Europe in the years ahead. I'm really looking forward to this partnership."