Ho Chi Minh City - Starting May 2016, Mr. Choi Duk Jun has officially joined Mercedes-Benz Vietnam (MBV) as Managing Director of Mercedes-Benz Passenger Cars.
Before moving to Vietnam, Mr. Choi was Vice President of Sales & Marketing, Mercedes-Korea Ltd. from January 2014. During his tenure at Mercedes-Benz Korea, Mr. Choi was successful in close to doubling sales in two years from 24,780 units to almost 47,000 units in 2015.
Mr. Choi started his career with Daimler in 1999 at Mercedes-Benz in Hong Kong as the Regional Manager, Passenger Cars Korea in the Sales and Marketing Dept. In the 17 years that he has been with the three pointed star, Mr. Choi has worked in various locations including Hong Kong, Korea, Singapore and China. During his seven-year term in China, the number of dealerships rose from an initial 60 to more than 300. The number has made the dealership network in China one of the biggest in the world.