In a grand-style booth with all new modern touches, Mercedes-Benz is celebrating numerous Vietnam premieres at the VAMA Motorshow, taking place from 16 to 20 November, 2011 at Saigon Exhibition & Convention Centre (SECC) Dist.7, HCM City. The center-piece of its state-of-the-art show presents the new-generation roadster SLK350 BE AMG and the exquisite CLS350 BE AMG, together with the renowned SUV GLK model year 2012, surrounded by the dynamic C-Class versions, the business sedan E-Class 2012 and top saloons of S-Class series.
“We bring to Vietnam Motorshow 2011 many new exciting cars. The new-generation SLK with aggressive design is leading the course of Mercedes-Benz sport-car history into new era. While the CLS, for the second generation exposes the true character and charisma of a 4-passenger coupe in a daring new 4-door body”.

Modern and eye-catching design, interaction with visitors are other highlights of Mercedes-Benz booth this year. Mercedes-Benz does not only satisfy car lovers to our booth with fascinating new models, but also bring grand-style areas for visitor attraction like GT5 game, life-style collection of Mercedes-Benz accessory items, Techcombank finance consulting booth. Especially Mercedes-Benz introduces for the first time the augmented reality technology for visitor to interact with LCD screen to discover the world of Mercedes-Benz cars” , said Dr. Udo Loersch, General Director of Mercedes-Benz Vietnam.

Mercedes-Benz has set up a new high level in booth design at the Motorshow. One of the most beautiful interior spaces of SECC has been occupied to fascinate the three-pointed star booth, creating an exciting light and stylish atmosphere in white color tone. The amazing surroundings not only have an aesthetic appeal but also reflect the significant advances which the premium car maker has made in the area of innovative, environmentally-friendly and fascinating mobility.

Aside from its top-of-the-line showcases, Mercedes-Benz this year offers visitors the first-ever show of “E-class 2012 technology performance ” in “AR -Augmented Reality” technology. It is term of live direct view of physical real-world environment whose element are augmented by virtual computer-generated imagery shown on screen to give audience a deep-inside view to the new E-class itself with a wide range of safety and comfort features.

The opening ceremony of Mercedes-Benz booth on 14 November 2011 highlights the impressive unveiling of new fascinating models: SLK350, CLS 350 AMG and GLK 1012.

Supermodel Thanh Hang as the brand ambassador joins the ceremony to further highlight the fashionable and modern style of the booth. This time Mercedes Celebrity Club also has one new member: Tuan Hung singer who has become the owner of the young and dynamic C300 AMG. The event also marks the hand-over ceremony of E250 to White Palace Convention Center, who purchases the car for providing luxury wedding services to its customers.