Mercedes-Benz Vietnam announces today that the company is now in the last phase after months of preparation to bring the renowned Mercedes Fascination Motorshow to Hanoi at Giang Vo Exhibition Centre from 9- 12 June 2011. First time ever hailing the 125th birthday of the brand, visitors will be dazzled by an extensive overview of state-of-the-art automotive technology and lifestyle from Mercedes-Benz throughout 125 years of innovation.

As the celebration of 125th anniversary, Mercedes Fascination show-cases the decades of success from the beginning when Karl Benz invented the world’s first automobile and patented it on 29th January, 1886 until the latest class today in four emotional and tasteful themed zones: 125-year Zone, Luxury Zone, AMG Zone and the main zone for young elites, called Chic meets Sleek. Visitors will have chance to turn the world’s auto history wheel to go 125 year back to learn more about the founders of the world’s automotives: Karl Benz and Gottlieb Daimler, as well as see the emotional and strong character of Bertha Benz who made the first history trip on the first automotive of human beings.

Many of the innovations first introduced by Mercedes-Benz have since become industry standards – from the rigid passenger compartment (1951,), to the ABS anti-lock braking system on the S-Class 1978) and the airbag (from 1981), to the ESP® Electronic Stability Program (presented in 1995). These days, such safety systems are standard fare for nearly all manufacturers. In a way, there is a bit of Mercedes-Benz in every modern-day motor car. And the innovative solutions in every new model the brand brings out show how vehicle safety will continue to be a matter of the highest priority for Mercedes-Benz engineers in future too.
On this special occasion, Mercedes-Benz Vietnam creates a rare chance for its fans to see the exclusive display of authentic car parts & components which could build up a complete body car, to understand more on Mercedes-Benz cars’ and technology. Visitor can play a demo game to test the sturdiness of the special material (usibor) building up the car body, or even play simulation driving video game GT5 with Sony 3D technology.

The show this time also celebrates new arrivals of many marvelous classes of Mercedes-Benz grandest innovation. Legendary automobile innovations are explained with dazzling light show in the new car launch technology first-time in Vietnam: car mapping. Handful of projector beaming at every millimeter to unveil the car will make the launch exclusively fascinating to viewers. Among the new arrivals, the brand’s flagship – the top of the line S500 BlueEFFICIENCY will perfectly tells a story about the Mercedes-Benz’s latest innovation in fuel-saving BlueEFFICIENCY technology. Even more, the excellent comfort and immortal driving excitement make it the best choice for both speed enthusiasts and business people of large caliber while the heart-breaker SL350 Night Edition and CL500 AMG display unrivalled motorsport technology. There are more surprises that will be revealed on the show.

Mercedes Celebrity Club, as part of the company’s project to connect to lifestyle and art, will be launched as one of series activities throughout the motorshow. Miss Asia Jennifer Pham, has prepared herself very well in many looks to join this special event with the contemporary fashionable collection of Versace (photos attached). The show also expects to appeal many famous faces in the Vietnam showbiz.

Mercedes Fascination Motorshow gets involved with business partners in various fields to join: Techcombank Priority, HTC, Liverty Insurance, Escada, Diamond World, Coca Cola, Budweiser, Moet Hennessy. Doors are open to all car enthusiasts and fans of Mercedes-Benz from 9am – 8pm during 9-12 June 2011 at the Giang Vo Exhibition Center.