Globally, the brand also sold more cars than ever before in 2014 with 1,650,010 vehicles delivered to customers (+12.9%) and achieved the fourth record year in a row. Record sales were posted in every month of 2014 and ended with the strongest sales month and the best quarter (454,854 units) in the company’s history. The “three-pointed star” brand is the market leader in the key markets like Germany, Japan, Australia, Canada and Russia.
Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars: "Mercedes-Benz is on a course of success. The best sales in our company's history show that our product offensive is bearing fruit. Our new models are extremely popular among our customers. The success is due in particular to our compact cars, the new C-Class and the S-Class."
Once again, the S-Class was the best-selling luxury sedan in the world in 2014. In the past year, unit sales of the S-Class Sedan skyrocketed by 82.2% to 103,737 vehicles sold. The C-Class sedan maintained its position as the top-volume model of Mercedes-Benz again in 2014. The new sedan is the first vehicle to be produced on four continents. The annual sales of the C-Class reached the 316,792-units milestone in the past year.
Mercedes-Benz has never before delivered so many compacts to customers in a single year. Unit sales grew by 24.7% to 463,152 vehicles of the A-, B-, CLA- and GLA-Class. SUV sales in 2014 reached a new record of 341,788 vehicles (+5.3%). Record high sales were posted by the GLK-Class (+7.7%), the M-Class (+8.7%) and the G-Class (+10.4%).
The sports car and performance brand Mercedes-AMG posted a record year in 2014 with sales of 47,632 vehicles that equivalent to the 48% growth. The entry into the compact class and the expansion of the model offering have brought new customer groups and successes for Mercedes-AMG in the established and new markets.