Ho Chi Minh City – On 28th January, Mercedes-Benz kicks-off its 20th anniversary in Vietnam by a special press event at its premise. In this special year, the “three-pointed Star” brand commits to deliver 20 new products to the market, starting by introducing 4 new cars to the media including two technology masterpieces: the ultra-luxury Mercedes-Maybach S 600 and the high-performance Mercedes-AMG GT S.
In 2014, Mercedes-Benz achieved a record year in Vietnam with 2,467 vehicles sold. With a growth of 43% in comparison with 2013, Vietnam became the fastest growing Mercedes-Benz market in Asia and the second fastest growing market of its brand, worldwide. Even facing more competition, the market share in the luxury segment of Mercedes-Benz increased from 52% to 54%. The brand expresses its gratefulness to customers for choosing Mercedes-Benz in the last 19 years.
“Thanks to customers’ support, we continuously maintain and enhance the leading position. This year, our customer base in Vietnam will reach 35,000 and customer satisfaction continues to be the main focus of our activities. Contributing to this will be the best product line-up ever seen from Mercedes-Benz,” shared Mr. Michael Behrens, General Director of the company.