In line with Mercedes-Benz Worldwide cooperation with the German Football Association (DFB) and as sponsor of the German national team, Mercedes-Benz Vietnam eagerly steps into the world of the soccer to launch a special supporter campaign for the German national team during UEFA Euro 2012. Mercedes-Benz Vietnam officially announces an exclusive 3-in-1 promotion of a striking 5% discount plus a fan package, service vouchers and opportunities to win valuable accessory coupons for all Mercedes buyers from 8 – 30 June, 2012.
 
Mercedes-Benz Vietnam divides the campaign into two phases aligning itself with the probable road to success of the German national team throughout the tournament.

During phase 1, (8 – 20 June as group stage), customers buying Mercedes passenger car (with contracts or via a deposit), will get 5% discount on their purchases, incl. a fan package of 2 supporter team t-shirts and 3 complimentary service vouchers for 3 regular vehicle maintenance checks up to 24,000 km at Mercedes-Benz authorized dealers. From 21 – 30 June (phase 2, after the group stage), Mercedes buyers will get a 5% discount as well and two complimentary service vouchers worth two vehicle maintenance checks up to 16,000 km.
Exclusively, as long as the German team will stand on the podium for the UEFA Euro Championship title, all customers who have bought their Mercedes during the campaign period will be consequently rewarded additional Mercedes-Benz accessory coupons valued at 39,9 mio VND for phase 1 customers and 20 mio VND for phase 2.

The 5% discount is not applicable for M-class, SLK350 and CLS350.

“This is a truly unique customer campaign” say Mr. Michael Behrens, CEO of Mercedes-Benz Vietnam. “We know that Mercedes-Benz fans very often love sports be it our golfers, F1 or soccers enthusiasts. We obviously want the best team to win but we are keeping our thumbs up for the German National team, also because this would bring additional accessories into the vehicles of our new customers”.

The campaign launch comes amid more than 300 cheerful Mercedes enthusiasts participating in the world’s famous program, Mercedes-Benz Driving Experience (MBDE), held at the Military Airport, HCM City, from 7 – 10 of June, 2012.
“We are sure that the Mercedes-Benz Driving Experience is an excellent occasion for us to kick-start our biggest promotion so far in 2012,” said Mr. Dirk Adelmann, Sales & Marketing Director of Mercedes-Benz Vietnam.
This renown event is held annually in Vietnam and this year Mercedes-Benz once again flies in Peter Hackett, the former race drivers and other motorsport instructors to Hochiminh City to offer customers useful lessons on driving techniques as well as helping them to thoroughly experience the top-notch technology of Mercedes-Benz cars.

All participants really enjoy their half-day training with international motorsport experts on the most critical yet very basic emergency driving situations: changing lanes with very slippery road surface. Unwelcome obstacles. Zigzag lanes. All these real-life situations are so much enough to challenge passionate drivers while safety is always top priority.

Being the chief driving instructor at Mercedes-Benz since 1999, Peter Hackett has been famous for his racing records such as the setting fastest lap at Bathurst 2006, Australian GT Championship, and podium finish at Indy. He is now a successful chief racer of the Erebus Racing team in Australian GT championship 2012 in which he drives his Mercedes-Benz SLS AMG GT3.

The program’s exclusive partner – top tire manufacturer Michelin whose state-of-the-art products is standard-fitted on every Mercedes test-drive car, plays a vital part in helping guarantee all drivers the best physical drive feeling and safety on every thrilling metre of the test-track as Michelin tire technologies provide the utmost performance on any types of road surface.