Hanoi - During 5 days from 28 Oct. to 2 Nov. at Giang Vo Exhibition Centre, ultimate performance paired with exclusive and trendy designs are the combined hallmarks of the innovation being presented by Mercedes-Benz at Vietnam Motorshow 2010.

Mercedes-Benz is making an emphatic statement from the very first sight to the exhibition stand - about the power of its innovation to combine automotive fascination with the pioneering efficiency and environmental compatibility as a part of the Motorshow theme “bECOme better”.

Dr. Udo Loersch – General Director of MB Vietnam said: “With the latest masterpieces from Mercedes-Benz showed here: the new C300 AMG, R300L or the new Sprinter ESP, we are now witnessing not only the latest achievements of Mercedes-Benz over the years but also representing the first-time ever in Vietnam the art of automotive exhibition” .

While embodying the main theme “become better” with its innovative green technology, Mercedes-Benz Vietnam presents at Vietnam Motorshow 2010 an array of trend and high-tech in a very Mercedes luxury style. The booth design concept is taken from the marvelous spaceship bearing the legendary silver three-pointed star. In term of fashion, the booth illustrates a magnificent cat-walk stage, which is a miracle combination of thousands convex mirrors, white and silver color tone and beautiful arches show-cases a far-fetched space at the auto-show, with a purpose to highlight the exquisite beauty of the products at the same time show the best move of the brand to the future.

Visitors should take note that a hot piece of hardware like motor-sport still excites passion of any auto-race enthusiasts. At this year autoshow, Mercedes-Benz continues professional turning-arm AMG in Vietnam, with the new C300 AMG, expressing a truly sport design and a racing look, besides different interesting models like the new S-Class, new R-Class, new E-Class, the new Sprinter ESP 313, etc.

Mercedes-Benz is using key accents to set the scene in advance of 125th anniversary of the brand by representing an array of trend and high-tech in a very Mercedes luxury style on the completely re-designed exhibition stand that creates a fascinating brand experience on more than 500 square meters. It celebrates the best remixes of the Vietnam’s first-seen ever futuristic exhibition concept and eight premium cars as well as new technologies.

The exhibition stand design is derived from the marvelous spaceship bearing the legendary silver three-pointed star. In term of fashion, the booth illustrates a magnificent cat-walk stage, which is a miracle combination of thousands convex mirrors, white and silver color tone and beautiful arches show-cases a far-fetched space at the auto-show, with a purpose to highlight the exquisite beauty of the products at the same time to show the best move of the brand to the future.

At the exciting and perceptible atmosphere of the opening days, Mercedes-Benz also welcomes many “stars” at Motorhow 2010. Plenty of Mercedes celebrities such as actor Chi Bao, actress Hong Anh, Thanh Van, super model Thanh Hang, Miss USA Jennifer Pham, singer Duc Tuan, Ngo Thanh Van… preferred to celebrate the brand on this special event.

On the opening day, Mercedes-Benz also cheered up their new Celebrity Club members with the official hand-over ceremony to actress Viet Trinh who will drive her new GLK home after the Motorshow

There are still more “stars” on display. Mercedes-Benz is further enhancing the anniversary celebration by forging ahead with the introduction of the latest premium automobile with groundbreaking technologies from the C-class to the S-class as well as commercial vehicle Sprinter. There are two market debuts at Mercedes-Benz this year – the new C300 AMG – the professional tuning arm AMG is ready on the Vietnam production line and the new R-class – the world’s newest-arrived luxury family car, together with many other product updates such as the Sprinter ESP with handful of equipment facelifts, GLK, CLS or the top-of-the-line saloon S500L.