HCMC - On a self-constructed site located in Crescent Lake area Phu My Hung, Dist. 7, HCMC, from 7 – 16 of May, 2010, Mercedes-Benz is offering a whole new world of premium and fashionable automobiles in new images: the Mercedes Fascination Motorshow. The company has its own reasons to set up its own motorshow – the first in the market: presenting a huge range of innovative products, debut of latest innovations, a showcase of young brand image, and, an impressive mark of 15-year anniversary in Vietnam.

Dr. Udo Loersch says “Mercedes fascination welcomes everyone from now until 16 May 2010. It can be said that this is the most meaningful event for us, which strongly asserts our long-term investment as an auto manufacturer in Vietnam, taking a great part in the country’s economic development and creating jobs for more than 1000 local people in the whole system.

We present in our motorshow many new stars, the SLS AMG, the E-Class Cabriolet, the S-Class Hybrid, and the highlighted star is put on the new C-Class in Fire Opal Red color aiming for the young elite people. Mercedes Fascination Motorshow is a showcase of the strength that we are taking the lead in Vietnam automotive business, at the same time it is the place that can satisfy the passion of all car lovers.”

The rich porfolio strategy now leaves a new mindset on five groups of car models – matching to various target groups. Among so many featured cars display at the show, there are newly launched models: the new Red C200 CGI affordable for young people, the SLS AMG for motorsport enthusiasts, E350 Cabriolet for passionate freedom lovers, green cars S400 Hybrid or CGI models for practical elites and luxury cars S-class, GL-class or CLS for royal Mercedes customers.

The opening ceremony of Mercedes Fascination Motorshow took place on 7 of May, followed by the MercedesNight event integrated with DJ performance, fashion shows from Levi’s, FTV, ect. in a young and dynamic atmosphere. In a series of activities, Mercedes-Benz also announces its celebrity endorsement with famous faces Jennifer Pham and Thanh Van actress.

To highlight the climax of all brand values and raise up the voice of the latest product range and technologies, the Mercedes Fascination Motorshow is designed to offer multi-lifestyle experiences throughout five theme zones with five collections: Young Aspiration, Emotions, Infinite Freedom, Green Technology and Pure Luxury, which enthuses people in five senses: seeing touching, tasteing, listening to the nice sounds and enjoy special smell of new exciting cars.

At the motorshow, visitors can not only see and touch their own favorite cars but also get a life-style oriented experience with other luxury brands in fashion and car care areas, powered by premium partners: Levi’s, Nokia, FTV, Budweiser, Techcombank, Liberty Insurance, Chrome Hearts, TAG Heuer Eyewear, Trung Nguyen coffee and Sunrise City.