To highlight the climax of all brand values and raise up the voice of the latest product range and technologies, the Mercedes Fascination Motorshow is designed to offer multi-lifestyle experiences throughout five theme zones with five collections: Young Aspiration, Emotions, Infinite Freedom, Green Technology and Pure Luxury, which enthuses people in five senses: seeing touching, tasteing, listening to the nice sounds and enjoy special smell of new exciting cars.
At the motorshow, visitors can not only see and touch their own favorite cars but also get a life-style oriented experience with other luxury brands in fashion and car care areas, powered by premium partners: Levi’s, Nokia, FTV, Budweiser, Techcombank, Liberty Insurance, Chrome Hearts, TAG Heuer Eyewear, Trung Nguyen coffee and Sunrise City.