HCMC – The most sought-after super sports car SLS AMG, together with other spanking new cars – the mysterious roadster SL Night Edition and the hedonic open-top E-class Cabriolet will soon be showcasing officially in a special multi-theme exhibition, only for pure Mercedes lovers – the Mercedes Fascination Motorshow 2010, taking place from 9 – 16 May the Saigon South, Nguyen Khac Vien Street, district 7, close to the Crescent Building of Phu My Hung.

Dr. Udo Loersch, General Director of Mercedes-Benz Vietnam shared: “Mercedes-Benz is proud to be the trendsetter not only in innovations, but also in the way we do marketing. The Mercedes Fascination Motorshow is a good example for both that are mentioned, as well as a big mark of 15-year anniversary of Mercedes-Benz in Vietnam. We not only indulge our customers with high technology and core brand values, but also with the lifestyles around each and every car model. Getting through five themes in the Mercedes Motorshow, you will get unforgettable experience in a new trend of cutting-edge technology, lifestyle and luxury which enthuses people in all senses: colors, feelings, touching, tastes and sounds”.

Representing the core brand values of Perfection, Fascination, and Responsibility to document the technological leadership, the 5-theme Mercedes Fascination Motorshow is constructed in five exclusively characteristic areas: Pure Luxury, Green Technology, Hedonism & Emotions, Infinite Freedom and Young Aspiration to highlight the Mercedes-Benz’s domination in every respect via state-of-the-art car models: the Gullwing SLS AMG, the roadster SL Night Edition, the green car S400 Hybrid, the E-class Cabriolet in Indigolite Blue, and one new young model at attractive price for young people. The motorshow also includes the display of the new SUV GL, the S-class; the GLK Deluxe 2010 and many more.

Combining the best luxury traditions with contemporary touches throughout Daimler, in which Mercedes cars’ look and performance have been changed a lot recently to reach more and more young elites nowadays, the Mercedes Fascination also symbolizes the revolution of the dynamic young brand values in the gene, besides its traditional values. The Motorshow is also designed for a lifestyle-oriented experience, powered by premium partners: Levi’s, Nokia, FTV, Budweiser, Techcombank, Liberty Insurance, Chrome Hearts and TAG Heuer Eyewear.

Especially this time Mercedes-Benz will present the “Young Aspiration” collection as a revolution of red color to further set a new trend, aiming at young people who are successful at young age and discover they can already afford a Mercedes that is young, dynamic and luxury, all coming with their style.

The Mercedes Fascination Motorshow is open free for everyone to come from 10am to 9pm everyday from 9 May to 16 May 2010. If visitors want to join in special shows or VIP & DJ Party, Fashion Shows, etc in the motorshow, they can call the hotlines and register at Mercedes-Benz dealers for special tickets: 01234111112 (Vietnam Star) or 0979795878 (Haxaco). For those in Hanoi by chance come to HCMC can also call Mercedes-Benz dealers in Hanoi for prior arrangement: 0983239388 (An Du) or 0915368468 (Vietnam Star Hanoi).