Ho Chi Minh - Mercedes-Benz ended 2013 with record global sales never been reported in history – 1,461,680 units. This is the third year Mercedes-Benz has continuously set the new global sales records. In the US – a “battlefield” of luxury brands, Mercedes-Benz bypassed its competitors to become the best-selling premium brand with total sales of 312,534 cars, increasing 14% compared with 2012. By now, Mercedes-Benz has introduced the widest and youngest product line-ups since 2009. This is one of the significant elements contributing to the success of the three-pointed star.
During the two months November and December of 2013, production sites of Mercedes-Benz all over the world ran at full capacity. Meanwhile, the new S-Class production lead-time at Sindelfingen is up to 6 months for certain color combinations. The S-Class production line runs in its peak capacity manufacturing up to 460 cars/day. The brand’s flagship followed its predecessor as the best-selling luxury sedan the world.
In Vietnam, Mercedes-Benz achieved the year-over-year growth of +65%, 3 times higher than the average in the market. Vietnam is the No.1 fastest growing market of Mercedes-Benz in Asia. This growth reflects a strong revival from a tough 2012 by introducing 8 new products and reinforcing customer focus strategy.
At the Vietnam Motor Show 2013, Mercedes-Benz got a quad-win: Favorite Car Brand, Most Interesting Performance, Most Attractive Booth Design and Best Customer Service. Mercedes-Benz Vietnam also achieved the Best Service Excellence Award including the No. 1 in J.D. Power's CSI Award for Mercedes-Benz amongst 8 markets in South East Asia.