Mercedes AMG is a sub-brand of Mercedes-Benz with more than 45 years of expertise upgrading Mercedes-Benz cars to high-performance variants. In 2013, Mercedes AMG was the best-selling premium high-performance brand with more than 32,000 cars sold, globally.
In 2014, Mercedes-Benz Vietnam will launch at least 7 high-performance Mercedes AMG models with a 3-digit sales target. “We are proud of being able to finally satisfy all Vietnamese AMG enthusiasts with the full line-up from the A 45 AMG to the iconic G 63 AMG. Starting at around 2 bil VND, the AMG dream will come true for many fans of the legendary racing arm of Mercedes-Benz”, shared Mr. Dirk Adelmann, Sales & Marketing Director of Mercedes-Benz Vietnam.
With the perfection of the product as well as the passion of its customers, Mercedes-Benz forecasts that Mercedes AMG strives to become the new sporty icon in the local market. “If customers want to buy a premium sports car, Mercedes AMG will be top of their mind”, Mr. Adelmann added.
These striking commitments don’t come by accident. Mercedes-Benz’s core brand values are Responsibility, Perfection and Fascination where all commitments in 2014 are originated. Investment in Vietnam’s future and being CSI No.1 & TRUST are originated from ‘Responsibility’ core value. ‘Modern luxury’ direction and Mercedes AMG models are symbolic moves for the Fascination. The new 19 variants and the commitments to outperform the market once again are all about striving to ‘Perfection’. Finally, the entire umbrella brand edge is Mercedes-Benz’s ambition to lead through the famous philosophy “The best or nothing”. And 2014 is the best time for Mercedes-Benz to let the star shine.