This year, the “Three-pointed Star” brand occupies the largest booth at the SECC with 630 m¬2. With the main theme of ‘Sensual Purity’, its booth design and displayed cars are held in pure black & white tone and style. This design concept is inspired by the “Modern Luxury” direction as well as highlights on the S-Coupe with Swarovski crystals and the Burmester high-end surround system surface.
In total, Mercedes-Benz Vietnam presents12 modern luxury products,11 displaying cars indoors and one iconic G-Class standing impressively uphill, outside. In addition, the “Proven exclusivity” pre-owned cars area as well as test-drives are available outside for customers. By launching the S 500 4MATIC Coupe, the new GLA, the duo SL 400 2LOOK Edition & SLK 350 CarbonLOOK, MBV deliverers on its commitment of “launching 19 new variants” from beginning of the year.
Two violists lead the audience to the debuts of the new C-Class and the new GLA. Then an arcobat dancer reveals the S-Coupe. The S-Coupe gradually shows its appearance behind the elevated curves LED screen. Finally, the “Duong Cong” (Sexy Curve) song is performed by singer Thu Minh as the grande finale for the entire show.
“2014 is a successful year for MBV with the growth of more than 50%, so far. We want to honor this momentum with an exclusive motor show. However, the best must be gained, everyday a new. We leave all the enjoyments and evaluations to the audiences & customers. Just C the best for yourself,” said Mr. Michael Behrens, General Director of Mercedes-Benz Vietnam.