When choosing a car, each customer may confuse with numerous of criteria such as price, warranty terms, brand, comfort, etc. These criteria usually drive customers to a safe choice and sometimes cannot result in an emotional car. Manufacturers themselves also consider equalizing the utility and the uniqueness, the attractive design and the interior space, the driving experience and the smoothness… Such characteristics partly prevent our customers from reaching a car up to their initial inspiration. The available technology and design achievement is the logical inheritance, but sometimes it can also be the barrier for creativity and ambition to build an ‘out of the box’ car. So forth, customers are always fascinated by ‘uncompromising’ cars that possess both eye-catching design and significant convenience, driving experience as well as efficiency.
In Vietnam, we have acknowledged the young elite and successful generation, named “A-volution” by Mercedes-Benz. They are aspired to challenging jobs and enjoy the colorful life in large cities in Vietnam. And their ‘uncompromising’ option is the Mercedes-Benz A-Class, an ideal car of the modern and fast pace of urban life. The A-Class achieved many famous design awards but at the same time transferred the exciting driving experience. The hatchback design brings the high utility as well as the outstanding efficiency.
Nevertheless, a large part of those energetic youth strive for liberal lifestyle and skip old notions. They possess action instinct and strong passion for contemporary arts. They need another facet of personality icon to accompany their adventure, but still up to the class, proving the value of discrepancy from their own. They need not only a personality declaration but also a symbol of success. Will they find out their ideal “uncompromising” companion?