Life can be paradox. And under the surface often lies persuasive sensibility. The so-called "upper class" personifies this trend. In 2008, when most of the world witnessed a financial crisis, many people queued up in front of Louis Vuitton shops to buy handbags worth thousands of dollar. What are the reasons customers tighten their belts but are willing to pay for the long heritage of excellence and persistent brands? The answer is: Intellectual spending, in short: Class. These products become the dreams and “I-found-myself"-items for those who want to define their individuality.

The MercedesTrophy 2013 is coming to a climax in the South region with the first of two Country finals. Next month, the excitement continues in Hanoi. This is the 11th consecutive year the MercedesTrophy is played in Vietnam, bringing excellence in lifestyle sports for Mercedes-Benz customers and special guests who share a common passion for golf. The two strategic partners of MercedesTrophy in many years are Techcombank and Glenmorangie.

As the first and only premium manufacturer in Vietnam, Mercedes-Benz Vietnam introduces a 2-year warranty for parts, with immediate effect.

During the Asean – EU Business Summit at the Melia Hotel in Hanoi last week, Mercedes-Benz had the honor of providing the premium transportation for the entire event.

There has been no study that either supports or denies this claim. But by owning a Mercedes car and playing golf, owners are guaranteed world-class prizes and a money-can’t-buy golfing experience in the world’s largest corporate golf championship: The MercedesTrophy.

17 consecutive years since coming to Vietnam, Mercedes-Benz has always been the leader in the luxury segment, with a market share of above 50%, one of its largest Mercedes-Benz market shares in the world. Among 10 luxury cars on the street in Vietnam, more than 5 cars carry the three-pointed star logo, equal to the total sum of all competitors’ units.

At the mysterious yet romantic Tajmasago castle in the heart of Saigon on 14th December 2012, Mercedes-Benz and gallery vivekkevin held a one-of-a- kind jewellery night to showcase the selected works of highly innovative Asian artist jewelers. The event was a magnet that attracted aficionados and designers of the contemporary art jewellery scene. Mercedes-Benz thus once again provides a creative platform for the discussion of social and contemporary issues relating to art, trends and innovation.

By delivering a new Popemobile to Pope Benedict XVI, Mercedes-Benz continues a tradition, which lasts for 80 years now. Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars, personally handed over the Mercedes-Benz M-Class, specifically produced for the Pope with special-purpose body, at the Vatican.