 | | | Position: Event & Promotion Manager |
Location: 13 Quang Trung Street,Ward 8, Go Vap District, Ho Chi Minh city.
Department: Marketing Department |
Main Responsibilities:
1. Marketing Strategy (Events)
- Based on sales target, product availability and event budget, draft strategy for events and support GM to integrate into marketing strategy;
- Liaise with DCAA event-related colleagues.
2. Product Launch Events
- Work-out detailed plans from launch strategy;
- Select appropriate supplier for the event and work closely with them;
- Co-ordinate with relating MBV depts for launch;
- Provide event info for PR, MBV website update, …
3. Alternative events (golf, safety training …) and Motor show
- Formulate and implement strategy for these events;
- In charge of logistics and selecting appropriate suppliers;
- Ensure MB quality and correct CI.
4. Dealer event support
- Based on MBV marketing strategy, support retailers in formulating strategy and marketing plan for local area;
- Based on MBV concept for each campaign/event, implement retailer events accordingly;
- Ensure MB quality and CI in all retailer events and other marketing activities;
- Support retailers in other activities like MB clubs, …
5. Promotion campaigns
- Initiate and implement promotion campaigns based on actual MBV sales performance;
- Receive feedback from retailers and customers on these campaigns;
- Measure the results at the end of campaigns.
Experience and Qualifications:
• University of Business Administration/ Economics/ related field;
• Good PC skill (Word, Excel, PowerPoint, etc.)
• Good command of spoken and written English
• Min. 3 years experience in Automobile Marketing, preferable automobile events;
• 3 years experience in wholesale and retail events, preferable sales-oriented events;
• Experience in management/ group leading;
• Excellent knowledge of MB product range;
• Good knowledge of Vietnamese Automarket, consumer behavior, customer expectations;
• Experience in dealing with suppliers.
We offer:
• Competitive compensation package
• Chances to grow in a multi-national company
Interested candidates should submit a letter of interest in English, an updated Curriculum Vitae along with copies of relevant degrees or certificates, and 2 most recent photos (4x6) to:
Human Resources Department
Mercedes-Benz Vietnam Ltd.
13 Quang Trung Street,Ward 8,
Go Vap District, Ho Chi Minh city, Vietnam.
No phone calls please. Only qualified candidates will be contacted for interview.
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