 | | | Position: Event & Promotion Manager |
Location: 13 Quang Trung Street,Ward 8, Go Vap District, Ho Chi Minh city.
Department: Marketing Department |
Main Responsibilities:
1. Marketing Strategy (Events) - Based on sales target, product availability and event budget, draft strategy for events and support GM to integrate into marketing strategy; - Liaise with DCAA event-related colleagues.
2. Product Launch Events - Work-out detailed plans from launch strategy; - Select appropriate supplier for the event and work closely with them; - Co-ordinate with relating MBV depts for launch; - Provide event info for PR, MBV website update, …
3. Alternative events (golf, safety training …) and Motor show - Formulate and implement strategy for these events; - In charge of logistics and selecting appropriate suppliers; - Ensure MB quality and correct CI.
4. Dealer event support - Based on MBV marketing strategy, support retailers in formulating strategy and marketing plan for local area; - Based on MBV concept for each campaign/event, implement retailer events accordingly; - Ensure MB quality and CI in all retailer events and other marketing activities; - Support retailers in other activities like MB clubs, …
5. Promotion campaigns - Initiate and implement promotion campaigns based on actual MBV sales performance; - Receive feedback from retailers and customers on these campaigns; - Measure the results at the end of campaigns.
Experience and Qualifications:
• University of Business Administration/ Economics/ related field; • Good PC skill (Word, Excel, PowerPoint, etc.) • Good command of spoken and written English • Min. 3 years experience in Automobile Marketing, preferable automobile events; • 3 years experience in wholesale and retail events, preferable sales-oriented events; • Experience in management/ group leading; • Excellent knowledge of MB product range; • Good knowledge of Vietnamese Automarket, consumer behavior, customer expectations; • Experience in dealing with suppliers.
We offer: • Competitive compensation package • Chances to grow in a multi-national company
Interested candidates should submit a letter of interest in English, an updated Curriculum Vitae along with copies of relevant degrees or certificates, and 2 most recent photos (4x6) to:
Human Resources Department Mercedes-Benz Vietnam Ltd. 13 Quang Trung Street,Ward 8, Go Vap District, Ho Chi Minh city, Vietnam.
No phone calls please. Only qualified candidates will be contacted for interview.
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