| • Premium brand aims to appeal further to the young elite. |
| 25/5/2009, HCMC – In a series of activities to further attract the “young elite” of Vietnam, Mercedes-Benz will sponsor two Fashion TV parties with world-renowned Hotel Costes French DJ Stephane Pompougnac performing on May 23 at Sofitel Metropole Hanoi and on May 29 at FTV lounge in HCMC. |
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| Dr. Udo Loersch, General Director of Mercedes-Benz said: “We want the Mercedes-Benz brand to be attractive to many groups of customers, not only our traditional customers, but also the young, successful people – an increasingly big group in Vietnam. And I believe fashion is one of the right platforms for Mercedes-Benz. |
| “When you own a Mercedes-Benz, it’s not only the car, but also the lifestyle around it,” he said. |
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| Stephane Pompougnac is considered one of the top ten disc jockeys in the world. He is now on Asia tour, promoting his latest album Hotel Costes No.11. Recently he could be heard at private events like Mick Jagger’s birthday, or Keanu Reeves’, or official events, like the Soho House party at the Hollywood Oscars ceremony, or the launch of Indiana Jones movie during the Cannes Festival. |
| Dr. Udo Loersch said: “For this special event we bring our fashionable cars on display: the sexy 4-door coupe CLS, the 2-door sport car SLK, and especially the tuned C230 Brabus, this time is an optionally tuned version by Brabus”. |
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| “Mercedes-Benz and fashion have a lot in common. Choosing a premium car, like fashion, is an expression of one’s lifestyle. People expect the same from fashion as they do from cars – an unmistakable individuality. In other words, choosing a car or fashion is part of the process to define oneself”, said Dr. Loersch. |
| Fashion TV is an international television channel devoted to lifestyle, fashion and modelling. Turning 12 this year, it has now become one of the most widely distributed satellite channels in the world. |
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| Mercedes-Benz worldwide has continuously strengthened its commitment to fashion, with its current involvement in premium fashion events taking place in 21 countries on five continents (Mercedes-Benz Fashion Weeks in Berlin, Los Angeles, Miami and Mexico along with brand presence at exclusive fashion platforms in Milan, Stockholm, Amsterdam, etc.) |
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| • Mercedes-Benz white cars for weddings |
As another aspect of “lifestyle event series” in May 2009, Mercedes-Benz Vietnam also participates in the Bridal Fair organized at Rex Hotel, HCMC on 23 May 2009.
One day prior to the fair, a convoy of 4 white Mercedes C-class, decorated as wedding cars, will take part in a roadshow around Ho Chi Minh City.
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| At the Bridal Fair, young couples will be introduced to all the premium services to prepare for a well-planned, perfect wedding, from bridal wear, make-up options to studio shooting, honeymoon destinations and things like that. Among which, the groom and bride-to-be can select Mercedes white cars to make their wedding more special and romantic. |
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