| • Trendy brand and technology leader
• UMI & RSE: Genuine accessories from Mercedes-Benz
• Free UMI for C230, standard fit RSE for imported R, ML and GL-class
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Mercedes-Benz has further enhanced its strength as a trendy brand and technology leader by launching an “extra luxury and enjoyment” package for its customers with the all-new Universal Media Interface (UMI) and the joyful Rear Seat Entertainment (RSE).
As the first and the only multimedia equipment in Vietnam market, this package is now available to be added in current models of Mercedes-Benz Vietnam.
“We want Mercedes-Benz to be the No.1 automotive maker in Innovations. This time we bring an extra luxury and enjoyment for our customers with the all-new multimedia kit”, said Dr. Udo Loersch, General Director of Mercedes-Benz Vietnam.
“Mercedes-Benz cars can now be remembered as “multimedia cars”. You can listen to your own music at the front, while your two children at the back can watch cartoon movies and play games separately”, he added.
“As the mark of the innovation, we offer free Universal Media Interface and iPod 120Gb for C230 Avantgarde customers from 1st June until the promotion ends. The ML and the R-Class now also come up with standard-fit Rear Seat Entertainment. The UMI and RSE are all genuine accessories retrofitted by Mercedes-Benz, ” Dr. Loersch added.
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| UMI & RSE: genuine accessories to ensure quality and safety |
| A genuine part bears a sign of quality. This mean it has passed all exhaustive quality and functional test for installation. The UMI and RSE are such genuine accessories from Mercedes-Benz and are retrofitted in Mercedes cars in Vietnam with the audit of Mercedes-Benz experts from Germany. |
| The first and the only Multimedia Kit in the market |
With the launching of the all-new multimedia kit, also the first and the only in the market, Mercedes-Benz continues to take its pioneer role in setting new trend and innovation in the market.
Like choosing Business Class seats, which is when you fasten your seatbelt but do not need to switch off your mobile phone and other portable devices, in Mercedes cars now you can connect with your music library through the Universal Media Interface or entertain the rear passengers with DVD/games on two independently operated 7” screens.
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| The Universal Media Interface – new trend in driving culture |
The Universal Media Interface is an intelligent retrofit solution. With USB, iPod and AUX-IN connections, the UMI connector in the glove compartment is easy to access when you want to connect the data source of your choice. It is free and safe even while driving to stream music via Audio system, connect MP3 player or USB stick, iPhone, iPod, laptop, or even CD walkman. Simply plug audio source into integral connector and scroll through the favourite tunes using some button on the multifunction steering wheel or the only navigation button on the centre console. Passengers in Mercedes cars can also enjoy Bluetooth music flow from any mobile phone without cable (audio streaming). This technology is the first and the only kit in the market at the moment.
Passengers in Mercedes cars now can use different sources of music at their disposal to enjoy their favourite songs via high-tech audio system integrated with UMI, which can satisfy the most discerning “audiophiles”. At the same time, all safety standards are ensured while convenience is most emphasized. The driver can select the music via either buttons on steering wheel or scrolling the controller.
The Universal Media Interface is setting the new trend for a contemporary Mercedes driving culture in Vietnam. Today, people are becoming increasingly unwilling to leave their personal music and picture collection at home while they are travelling somewhere. Accordingly, the market for portable multimedia device such as MP3 players (iPod, Zune, iRiver…), smart phones (iPhone, Nokia N95…) or mobile storages like USB stick or Laptop… is booming.
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| The Rear Seat Entertainment system |
| For the first time in Vietnam, Mercedes-Benz offers an all-new Rear Seat Entertainment system. The system includes two 7-inch LCD screens (high resolution: 1440 x 234 pixel) and a state-of-the-art DVD player at the centre. Thanks to universal AUX-IN slots located at each LCD monitor and below the DVD player as well as two wireless bold headsets plus separated remote controls, there would be two completely independent worlds of entertainment for passengers at rear space. While one person is indulged in a “hot” movie, the other can be in another world of games on another screen. For family picnicking, parents can also enjoy their own world while making sure that their children are occupied with other video games without any annoyance to others and can stay calm in a long journey. |
| UMI is priced at 25,683,900 VND, and RSE from 69,485,900VND – 74,463,400 VND (10% VAT included). Both can be installed as options by Mercedes-Benz Vietnam on its current models. For example, on the imported ML350, R350 and GL-Class, the RSE becomes standard equipment from now on. |
| Multimedia campaign in June – a mark of the innovation |
To mark the official launch of its Multimedia kit first in the market, Mercedes-Benz will equip free UMI and a free iPod Classic 120GB in C230 Avantgarde for customers who buy this model from 1 June for a limited period until stock lasts. Those who have already bought C230 from 1 June until now can come back to their Mercedes-Benz dealer in June to install their free UMI. Besides, customer of C200K Elegance can also opt for the UMI and will be offered a free iPod classic 120GB. Sometime in next months, Mercedes cars will also welcome more new updates coming from Germany that fit as standard or option for customers’ taste in Vietnam…
One thing to notice is that the UMI and the RSE are retrofitted to Mercedes-Benz models provided by official channel, which is Mercedes-Benz Vietnam. Other Mercedes cars in the market imported from the U.S. is non-applicable to this multimedia kit in technological aspect.
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